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"Since Spotlight Consulting completed and launched our new web site,
I have noticed an impressive increase of business activity. The web
site gives our business the sense and feel of a much larger company,
which can directly affect customer confidence. Our previous web site
had a very amateurish appearance and was not easy for our customers
to use. I am sure that this translated into lost sales. Now, our web
site looks very professional and is easy for our customers to use,
which translates to new sales. I believe that the new web site has
translated in a significant way to a 48% increase in sales, which
translated to 29% increase in gross profit. After all, it is the
bottom line that really matters, right?"
"Spotlight Consulting anticipated our need to upgrade our site
and took the initiative to make it more impactful. This came at a
time when our product introduction came to fruition, which supported
our evolution to a more professional and effective marketing effort.
Spotlight was spot on in their design recommendations. Not only did
our site evolve, but so did our strategy for driving business from
our web presence. With Spotlight, you don’t just get web design—you get
strategic thinking as well."
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